Tesco's B2B model to be admired

When it comes to e-business and Business to Business model success stories, Tesco is unquestionably one to be admired. Tesco learned to go beyond Wal-Mart and become the Toyota of the grocery business. However, as a company they do not just see themselves as being in the grocery business, and rightly so, they consider themselves as being in the logistics industry. Tesco goes far beyond providing groceries to consumers, it has implemented ebusiness strategies that not only impress but make them top of their field. Tesco’s execution of lean management, radio frequency identification tags and customer driven replenishment systems has accounted for them being a top class and waste free company. Tesco’s supply chain management model is unrivaled in the industry with everything being 100% integrated, traceable and visible. The success of Tesco can be attributed to the fact that they are not afraid to face up to date cutting edge technologies to better the company. For Tesco, their ebusiness is all about technology meeting the needs of the company, and not just adapting to new technology because it’s the ‘thing to do’. More companies should adopt Tesco’s ebusiness values and learn a thing or two from them. Tesco hands down have accomplished their goal of being the Toyota of their industry.

References:

http://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/tesco-marketing-strategy-in-2012/

http://www.wiley.com/college/acc/wilkinson253529/site/spotlighting/4ch3SpotEcommerce.htm